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"Willie is a consummate professional. He is totally concerned with the well-being of the client. Many times he will make recommendations that are not in his best financial interests. That is the true test of someone who says he is client focused. Willie is unique amongst those in his craft and is a genuinely nice person to boot!"
William F. Achtmeyer, Founder & CEO, The Parthenon Group, LLC

""Willie Goldwasser and I met in 1973 when I founded Bain & Company. He and his organization were there through every phase of our growth providing the best, most cost-effective insurance programs for both Bain & Company and our many partners. Willie was also there to personally deliver the claim checks the few times it was unfortunately necessary to do so. Today, he continues to provide innovative business and estate insurance for both Bain, Willard Companies, LP and for me personally."
William W. Bain, Jr., Founder, Bain & Company

“I have worked with Willie Goldwasser for two decades to craft my family's life insurance needs. His thorough, objective advice has been invaluable in making these always difficult decisions on which hinge key estate and financial planning outcomes. I have complete confidence in his recommendations." 
Philip S. Balboni, Founder, New England Cable News (NECN)                                 
Founder, President and CEO, Global Post Enterprises

"We highly recommend Willie Goldwasser and Goldwasser-Appel Insurance Advisors. Willie was able to guide our family through the exceedingly complex insurance maze. Unlike other agents who only answered the questions we asked, Willie did a great job giving us all the information we needed to make an informed decision. Making the sale was always second to Willie, an informed and satisfied customer always comes first."
Robert L. Duffy, Jr., Principal Duffy Properties, LLC

"ABRY Partners has been a client of Goldwasser-Appel since I joined the firm in 1995.  During this time, I have found Willie and Matt to be a valuable resource with up-to-date knowledge and the willingness and availability to share their expertise and answer all of my questions thoroughly.  They are proactive, calling me before I need to call them, and professional, presenting me with a menu of options in a clear and concise format thereby allowing me to make good decisions in a constantly evolving and increasingly complicated insurance environment."
Debbie Johnson, ABRY Partners LLC

"The KnowFat Franchise Company has come to rely on the expertise of Matt Goldwasser over the past several years.  As a start-up company, we needed good solid advise on employee health benefits and life and disability insurance plans.  Matt's extensive knowledge, together with his professionalism, made our decision making process much easier.  He truly listens to the needs of our organization and gives us the most comprehensive and cost-effective plans available.  Matt has been an invaluable asset to the KnowFat Franchise Company, and we would proudly recommend him to both friends and colleagues alike."
Irma Norton, Controller, KnowFat! Franchise Company